§ 17.37.500. Permitted signs (business signs).

A.

Business signs are permitted in selected zoning districts subject to limitations and conditions set forth in Table 17.37.700 of this chapter. The following provisions apply to that table:

1.

The cumulative length of all flush wall business signs along an affected building wall (or wall series as determined by the planning director) shall not exceed the percentage limitations specified within Section 17.37.700 of this chapter. Each overall side of the building shall be considered separately. In a unified development such as a shopping center or strip mall, the measurement used to determine the maximum permitted length of flush wall signs for individual businesses shall be determined on an individual basis for each shop using the separation of side walls to determine frontage length.

2.

To determine the maximum sign area allowed on a site, the total square footage of all business signs shall be included. Where two (2) or more lots or parcels are used together as a single site, and commonly identified as a single site with a development name, common management, common parking facilities or similar sign indication of a unified development, the maximum sign area shall apply to the whole of the lots or parcels comprising the single site.

3.

Business signs for commercial and/or professional services uses and to be located upon real property located within a Paradise General Plan designated "scenic highway corridor" land area shall be limited to a maximum sign area of one hundred (100) square feet; and subject signs shall not extend above the roof line of any onsite building nor be placed on the roof of any building.

4.

[Reserved.]

5.

New business signs defined as "roof signs" shall be prohibited except if the planning director determines, based upon substantial evidence, that the design of the building upon which the roof sign is proposed to be established has no other surface visible from a public street or private roadway to accommodate the placement of a business sign.

(Ord. No. 497, §§ 11—13, 4-13-2010; Ord. No. 476, § 2, 1-22-2008; Ord. No. 433, § 3, 2-22-2005; Ord. 313, § 6(part), 1998; Ord. 347, § 3, 2000)